Niche Research and Selection Checklist -- 3 Questions

* Continue research until you meet the minimum criteria AND the answer to all of these questions is "YES":
- Is my prospective customer emotionally driven to find a solution, solve a problem, or get a specific benefit that I offer?
YES
- Is my prospective customer so motivated that they've begun pro-actively seeking to solve their challenge?
YES
- Does my prospective customer have few or no perceived options?
YES

Niche Research and Selection Checklist -- Forums

BAR/BAT MITZVAH: Party Planning
There's a lot of new thinking out there. Let's not talk about what bar/bat mitzvahs HAVE BEEN; let's talk about what they COULD BE!
» Moderator: MitzvahChic Admin 394 1363 November 13th, 2010, 6:28am
by Graffiti_Zone
BAR/BAT MITZVAH: Family and Friend Issues
We all know that if the party's the soup, it's the people who spice it up -- for good and bad. Let's vent and problem-solve the people issues.
» Moderators: MitzvahChic Admin, -1 46 201 September 19th, 2010, 9:22am
by schneiders
BAR/BAT MITZVAH: Religious & Synagogue Issues
How much Hebrew is enough? How do you know if your child really can't do it? How do you get the synagogue to work with you on a range of issues? Let's tawk!
» Moderators: MitzvahChic Admin, -1 44 172 September 21st, 2009, 9:08pm
by NYmom

Niche Research and Selection Checklist -- Strong Interest

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Niche Research and Selection Checklist -- Google Trends

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Associated Press - Jun 16 2009
Jewish champion hoping to fight at Yankee Stadium _ unless a bar mitzvah intervenes
Los Angeles Times - Feb 16 2010
SAfrican judge says he won't attend bar mitzvah
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The Shame Of Israel: Son of Rahm's Tight Security Bar Mitzvah
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The Steps 1 & 2 -- Action Coaching Club

Step 1: Research/Select a Niche
* Research the market -- find Who's already looking (see Niche Research and selection checklist)
* Select a niche -- identify what need you will fill
* Identify the top 10 positive and negative emotional hot buttons
* Create a customer avatar (see customer avatar checklist)

Step 2: test the Niche
* Create an elevator Pitch (see elevator pitch checklist)
* Create conversion story (see conversion story checklist)
* Design a powerful name/title (see product/concept naming checklist)
* Create (or acquire) free line content (i.e. 3-mistakes report) (see Free Line Content checklist)
* Get basic web tools (e.g. domain, hosting, auto-responder, paypal, analytics) (see Website Presence Checklist)
* Put a simple list-building mini-site(s) or blog online (see Niche testing checklist)
* Create a follow up auto-responder sequence
* Drive as much traffic as you can as afford as quickly as possible
* Make offers for your or your affiliate's products
* Do coaching for market research (see Coaching for Market Research Checklist)
* If, after 1,000 visits you do not have a list of 50-200 people, and do not have at least one sale, reconsider or drop niche.
* If you see progress through "The Gates" keep testing

Action Coaching Checklist -- The Gates

Last night I was on the inaugural call of the Action Coaching Club. I found that it felt more focused than the previous Ignition trainings. The PDF guidebook is a great resource. It would be even better if it were available in word (rich-text-format) and html (hyperlinked between sections). While the content is excellent, I found it difficult to find where I need to start because it is not in chronological order rather in a recursive-top-down organization. So, I may type some of it as I progress to figure out where I am.

The Gates:
* The Market is Viable
* You are able to reach people and bring them to your website
* People who visit your website join your list
* People on your list are buying products and services
* Customers buy more products, more expensive products, more often
* Others market and sell your products
* Everything is automated, scalable

I mentioned on the call that I'm developing an educational software product. Until the product is ready, I do not have something concrete to sell without spending time that will divert me from getting the product to market. We will explore together whether the above Gates can apply in such a situation.

Eben Pagan Endorses Jeff Walker's Product Launch Formula Saying it Brought Results for Eben Pagan

While sitting on Eben's list, I had been reading about many products with interesting stories (e.g. 'a great story from a friend'), that he thought the people were smart (e.g. 'smartest "networker"'), or people he paid lots of money (e.g. 'I've paid John as much as $1,250 for ONE HOUR').

However, the following email was the first time that Eben Pagan actually described how this is a product that significantly and measurably contributes to his success.

The "double guarantee" that Eben Pagan provides continues his appreciation of the attention economy where the customer expends time in evaluating an offering, and wants to have some guarantee that the time invested will be worthwhile even if the offering is not selected.

He also makes "Jeff's no-hassle 30-day money-back guarantee" feel more friendly. As though he was saying, try it, if you like it, wonderful; if not, we will still be friends. Maybe we can work together on something else; let's keep in touch.

Below, I have included Eben Pagan's actual email because I found it so persuasive.
-----------------------------------------------------------------------------------------------
The REAL story behind 3 of my product launches....

A lot of people ask me about what's possible when doing
an online product launch - so I thought I'd share an
interesting story about 3 of my product launches.

When I started my first online "information marketing"
business, I had never heard of a product launch... which
basically means that I didn't what you think of as a
"product launch."

Instead, I launched with "pay per click" marketing, then
affiliate marketing, etc. to build the business.

The result? It took me three YEARS to do a total of about
$2.1 Million in sales. Three years.

Not bad, really.

>>>LET'S TRY THIS AGAIN...

Then, a few years ago, when I decided to go into my
second niche, I used an "online product launch" model.

The result? I did about $2.7 Million in sales in a few
MONTHS. More sales, and ten times as fast.

>>>AND THEN AGAIN...

Fast forward to today. Last month, I did my latest online
product launch.

The result? Over $3 Million in sales in a few DAYS.

Again, more sales, and about ten TIMES as fast.

So what's the "moral" of the story?

The moral is that selling things online, and building a
business online has CHANGED. It's not the sames as it
was a few years ago.

And the new way to sell stuff online - especially when it
comes to information product, coaching and training is
the "Product Launch Formula."

So, you've obviously seen all of the talk going on about
Jeff Walker's Product Launch Formula 3.0 launch. You
heard that there are now hundreds of millions of dollars
worth of product launches happening online - and big
success happening in every type of niche (including my
personal favorite: HORSE BALLET - really).

And you probably saw that I'm offering the best bonus
package we've ever done... worth $9,000... if you decide
to invest in Jeff's training... including:

>A ticket to any live event with me this year - valued at
$5,000

>A ticket to my live "GURU Traffic School" program -
valued at $2,500

>My "Print Persuasion Masterclass" advanced
copywriting and persuasion program - valued at $500

>My "Modern Marketing Masterclass" training - valued
at $1,000

Well how about this:

I'm so confident that you are going to love Jeff's training,
that I'm going to offer you my OWN guarantee on top of
Jeff's no-hassle 30-day money-back guarantee.

>>>MY DOUBLE GUARANTEE:

Invest in Jeff's Product Launch Formula training course,
and if you're not satisfied - and you ask for a refund, you
can KEEP all of the bonuses that I've listed above. All $9,000
worth of them.

All you have to do is TRY Jeff's course - and I think you'll
see that it's the most powerful innovation in online marketing
since the invention of email and search engines.

The only condition is that you must use my affiliate link
below to register (so I can send you your bonuses).

...

Remember: Jeff's course comes with a no-hassle money-
back guarantee. And I'm going to DOUBLE his guarantee by
allowing you to keep ALL of the bonuses you get from me,
even if you decide that Jeff's course isn't for you.

I've spoken live at all 3 of Jeff Walker's Product Launch
events - and I've done it for free. I believe in Jeff's Formula,
and I know that it can work for you, too.

>>>IMPORTANT: Jeff's registration closes down tomorrow -
Thursday - at Midnight Pacific.

On Eben Pagan's Guru Mastermind Get Altitude List

On Mon, Mar 15, 2010, I joined Eben Pagan's Guru Mastermind Get Altitude List.

Eben Pagan's Guru Mastermind list is a pitch-fest with a subtle understanding of the attention economy.

I'll include my comments reflecting how I evaluated each affiliate offer. About 70% of Eben Pagan's emails that I received remained unopened until I wrote this post today.

What follows is intended for the Product Launch manager to better understand that challenges of Joint-Venture and internal launches by seeing a sample perspective of how someone evaluated a variety of offers over the course of several months.

--------------------------------------------------------------------------------------------------

The JV launches that occurred while I was on the list, included:

* FRANK KERN teaches "List Building" -- Interesting skill, not the core challenge in my business, can not tell if he is "real"

* HARVEY MACKAY "Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You" -- off topic, next

* John Carlton "Why COPYWRITING is so critical to business success..." -- How much you pay him is your business not mine, not clear why that skill is not learnable from one of several books on the topic, not clear that it is my core challenge in business

* Man "buys his own freedom"... salesautomator -- not clear from copy if Eben actually knows this guy or believes in him

* The smartest "networker" around... -- not clear what results he can deliver, not core challenge in my business

* Mike Filsaime, Viral Marketing software download -- I'll download open source software, still sitting on my computer, not sure what I'm able to do with it, will revisit if someone happens to explain it to me and it seems worthwhile

* "The secret psychology of PERSONALITY TYPES" -- Interesting. Target audience is probably human resource managers

* John Reese, '"Outsourcing" your work for $2 an HOUR?' -- Not relevant to my business doing what I do, difficult to manage

* "The REAL story behind 3 of my product launches...." -- This was the copy that showed concrete results from applying the endorsed product.

--------------------------------------------------------------------------------------------------

People would ask Jeff Walker, how do people feel after such a pitch fest?

I felt that the trade off in time invested relative to value gained, assuming that I did not invest in any of the programs, was still reasonable from my point of view. If the topic was not interesting, I didn't open the mail. If the video was not compelling, I would abort and move on. If the video was interesting, I would listen and the speaker would gain respect in my eyes.

Probably three separate meetings, i.e. encounters with free video content, over the course of a week, evenly spaced, seem to build a feeling of connection, if there is a basic compatibility and attraction at the beginning.