Tuesday, February 1, 2011

Niche Research and Selection Checklist -- 3 Questions

* Continue research until you meet the minimum criteria AND the answer to all of these questions is "YES":
- Is my prospective customer emotionally driven to find a solution, solve a problem, or get a specific benefit that I offer?
- Is my prospective customer so motivated that they've begun pro-actively seeking to solve their challenge?
- Does my prospective customer have few or no perceived options?

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