Tuesday, December 30, 2014

How Often Do Married Couples Have Sex?

How Often Do Married Couples Have Sex?

Every Friday on the blog, I answer people’s questions about sex, love, and relationships. This week’s question comes from a reader who wanted to know the following:
“Is there any good data on how often married people have sex, on average, at different ages, or at different stages of their marriage? Or how often, for example, on average, married people in the 40s have sex? I am sure there is an immense range of variation here, but it would help to have some kind of reference point, at least, for gauging where in the spectrum one's own experiences lie. And I think this must be a fairly urgent question for a fairly large number of people, especially in marriages where there is a significant desire gap between the two partners.” 
Thanks for this question. There is definitely some data that can speak to it; however, it is important to keep in mind that most research looking at frequency of sex in marriage has looked very specifically at frequency of penile-vaginal intercourse within heterosexual marriages. As a result, we do not know quite as much about frequency of other sexual activities (e.g., oral sex) or how the frequency of those acts might vary for married partners of the same sex vs. those of different sexes.
That said, let’s take a look at some data from the National Survey of Sexual Health and Behavior (NSSHB) [1,2]. The NSSHB was conducted in 2009 and involved a nationally representative U.S. sample of over 5,000 adults. In the table below, you can see the frequency of penile-vaginal intercourse reported by married men and women of different ages.
NOTE: the data in this table only reflect frequency of Vaginal intercourse for married individuals
NOTE: THE DATA IN THIS TABLE ONLY REFLECT FREQUENCY OF VAGINAL INTERCOURSE FOR MARRIED INDIVIDUALS
As you can see, there is quite a bit of variation when it comes to frequency of vaginal intercourse; however, there is a distinct pattern with age, such that older married folks tend to report intercourse less often than younger married folks. 
To answer your specific question about married people in their 40s, it appears that about half are having sex a few times per month, whereas the other half are split between those who are having sex more often and those who are having sex less often. In other words, the sex lives of married couples in their 40s spans quite a wide range!
One last thing I would like to mention about these data is that you should not look at them as a gauge for how much sex you “should” be having. The appropriate frequency of sex for a given couple depends upon how much sex is mutually desired within that relationship. Of course, as you mentioned in your question, “desire gaps” do sometimes occur, which sex therapists generally referr to as “sexual desire discrepancies.” To learn more about sexual desire discrepancies and ways of resolving them, check out this article.

Why Can’t I Maintain Sexual Interest In One Person?

Why Can’t I Maintain Sexual Interest In One Person?

Every Friday on the blog, I answer people’s questions about sex, love, and relationships. This week’s question comes from a male reader who wanted to know the following:
“I seem to have a problem with sexual arousal and women I am emotionally attached to. When I met my wife, we were very sexually active, but that dwindled as we got deeper into our relationship. I thought at first maybe it was my age, but I have found myself aroused over female friends and acquaintances. The good thing is this has never developed into an affair but I would like to figure out what is wrong with me so that my wife and I can be intimate. This problem predates my wife and in the past, my girlfriends would have to at least pretend to indulge a fantasy of a threesome of them being intimate with someone else (dirty talk about it) just for me to get aroused. So I believe there is a correlation between arousal and degree of familiarity.”
The experience you described reminds me of a concept known as the “Coolidge Effect,” which suggests that when sexual interest begins to wane, it can be reawakened by the novelty of a new partner. This phenomenon got its name from a popular anecdote about a visit that U.S. President Calvin Coolidge and his wife supposedly made to a chicken farm. The story goes something like this: 
“Mrs. Coolidge, observing the vigor with which one particularly prominent rooster covered hen after hen, asked the guide to make certain that the President took note of the rooster’s behavior. When President Coolidge got to the hen yard, the rooster was pointed out and his exploits recounted by the guide, who added that Mrs. Coolidge had requested that the President be made aware of the rooster’s prowess. The president reflected for a moment and replied, ‘Tell Mrs. Coolidge that there is more than one hen.’” [1]
The Coolidge Effect has been documented in several animal species. For instance, consider what we have learned from studies of rats: research has found that when a male rat is placed inside a cage with several female rats that are “in heat,” he will mate with all of them until he appears exhausted. However, if a new female is introduced to the cage, the male will often experience an immediately renewed interest in sex and begin mating with the new female [2].
The Coolidge Effect has been documented to some degree in human men as well. For instance, in one study, male participants were either exposed to constant or varied sexual stimuli while their level of sexual arousal was measured by a device that records changes in penile circumference [3]. The men who were repeatedly shown the same stimuli showed less arousal over time (i.e., they demonstrated habituation); in contrast, those who were exposed to varied stimuli maintained higher levels of arousal.
It is important to note that a similar, but somewhat less pronounced pattern also seems to occur among females. For instance, research on female hamsters has found that after mating with one male hamster until exhaustion, they demonstrate renewed interest in sex when a new male is introduced to the cage [4]. Also, research on human females has found that, just like men, they show some degree of habituation to repeated presentations of the same erotic stimulus [5]. So, the Coolidge Effect isn’t necessarily just a male phenomenon.
Together, this set of research findings tells us that losing sexual interest in the same partner over time and being excited by variety is not particularly unusual—in fact, I know many scientists who would argue that this may actually be normative. That said, it is important to keep in mind that not everyone loses sexual interest in the same person, and some people maintain very high levels of passion for the same partner for many years. Human sexuality is incredibly diverse, and nothing is ever true 100% of the time.  
So what can a couple do if the partners want to address a decline in sexual interest? One possibility would be to consider having an “open” or nonmonogamous relationship. Many couples practiceconsensual nonmonogamy, in which they explicitly permit some degree of outside sexual involvement. This can take many different forms (e.g., having an open relationship, swinging, an occasional threesome, etc.), and the couples who practice it tailor it to the comfort level of both partners. Of course, consensual nonmonogamy isn’t right for everyone--different types of relationships work for different people (remember what I said about nothing being true 100% of the time?). Only you and your partner can decide whether this is a viable option, and I should caution that the topic may very well be a nonstarter for your partner.
An alternative possibility is to maintain monogamy, but to try incorporating more novelty into both your relationship and sex life. Novelty can breed sexual excitement by facilitating the release of pleasurable brain chemicals. Research has found that the long-term couples who report having the most intense feelings for each other are those who engage in the most new and exciting activities together [6]. In other words, there may be other ways of stimulating that same level of sexual excitement that you receive from sexual variety by bringing more novelty into your relationship in other ways. Some couples may find that trying new things and sharing new experiences (sexual and otherwise) can reignite passion.
That said, if you and your partner are feeling distressed about your sex life, the best advice I can offer is to consider seeing a licensed sex or relationship therapist. Sexual desire discrepancies are one of the most common issues that prompt couples to seek counseling, and therapists are well equipped to deal with them.
Want to learn more about Sex and Psychology ? Click here for previous articles or follow the blog on Facebook (facebook.com/psychologyofsex), Twitter (@JustinLehmiller), or Reddit (reddit.com/r/psychologyofsex) to receive updates.
[1] Hatfield, E., & Walster, G. W. (1978). A new look at love. Lanham, MD: University Press of America.
[2] Wilson, J. R., Kuehn, R. E., & Beach, F. A. (1963). Modification in the sexual behavior of male rats produced by changing the stimulus female. Journal of Comparative and Physiological Psychology56, 636.
[3] O'Donohue, W. T., & Geer, J. H. (1985). The habituation of sexual arousal. Archives of Sexual Behavior14, 233-246. 
[4] Lester, G. L., & Gorzalka, B. B. (1988). Effect of novel and familiar mating partners on the duration of sexual receptivity in the female hamster. Behavioral and Neural Biology49, 398-405.
[5] Kelley, K., & Musialowski, D. (1986). Repeated exposure to sexually explicit stimuli: Novelty, sex, and sexual attitudes. Archives of Sexual Behavior15, 487-498.
[6] O’Leary, K. D., Acevedo, B. P., Aron, A., Huddy, L., & Mashek, D. (2012). Is long-term love more than a rare phenomenon? If so, what are its correlates? Social Psychological and Personality Science, 3, 241-249.

How Sex On The First Date Relates To The Quality Of A Relationship

How Sex On The First Date Relates To The Quality Of A Relationship

A new study published in The Journal of Sex Research has concluded that the sooner a couple starts having sex, the lower the quality of their relationship.
Perhaps not surprisingly, several media outlets have picked up on this and are publishing headlines along the lines of “First-Date Sex May Harm Couples.”
However, a closer look at the research reveals that both this study and another one that came out earlier this year suffer from the same set of limitations and, in actuality, they really tell us nothing about the effects of early sex on relationships.
The new study, conducted by researchers at the School of Family Life at Brigham Young University, included a sample of over 10,000 individuals currently involved in “serious or steady” relationships who completed an online survey [1].
Participants were asked questions about when they started having sex with their partner and completed several measures of relationship functioning (e.g., satisfaction, communication, etc.). Participants were then lumped into one of four groups based upon timing of first sex: Predating Sex (i.e., hooking-up before becoming a couple; 9.9%), Early Sex (i.e., sex on the first date or two; 35.5%), Delayed Sex (i.e., sex after a few weeks; 47.9%), and No Sex (i.e., couples who were still abstaining; 6.6%).
Results revealed that people who waited longer to have sex scored the highest on all measures of relationship quality. Based upon these findings, the authors concluded that dating couples who have sex therefore have “poorer” outcomes than couples who abstain and that timing of sex represents an important “turning point” in the relationship.
However, my reading of this research suggests that the conclusions drawn are not warranted by the data. First, the results showed that all couples, no matter when they started having sex or how long their relationship had lasted, were satisfied on balance and had positive communication (i.e., average scores for each outcome were above the midpoint of the scale).
Thus, none of the groups had poor quality relationships. All these data tell us is that people who delay sex report being slightly (and I mean very slightly) happier—they do not say that people who have sex early are unhappy. Also, the authors suggest that this minor happiness difference might affect how long these relationships ultimately last, but the study does not provide any evidence of this because it was not longitudinal in nature.  
Second, this is correlational research, meaning that although early sex was related to lower relationship outcomes, we don’t know why. It may have nothing to do with sex at all. For example, perhaps there are personality differences between those who have sex sooner and those who abstain that could explain the observed pattern of effects.
Finally, while the findings were statistically significant, their real-world meaning is highly questionable. Consider that the overall difference in satisfaction and communication scores between those who had early sex and those who abstained was one-tenth of one point on a 5-point scale. Does one-tenth of one point mean that having sex on the first date will necessarily kill your relationship? No. If you can honestly look at these data and come to that conclusion, then please contact me because I have a nice bridge I would like to sell you.
The real reason these findings are statistically significant is because the researchers collected such a large sample that they were practically guaranteed to find significant results. For those of you who don’t have much of a statistical background, it's a basic fact that the bigger the sample you collect, the more likely you are to find statistical differences between groups.

However, if you can only find such a difference with a huge sample (and 10,000+ people is enormous as far as samples goes), it means that the groups actually aren’t that different to begin with. For those of you with more of a statistical background, you’ll understand what I mean when I say that the effect sizes were small—and I mean small. Partial eta-squared (a standardized metric for determining the size of the effect, where .01 indicates a small effect, .06 medium, and .13 large) ranged from .006 to .01 in this study. Thus, we are dealing with miniscule effects that emerged as statistically significant, but just have no real world implications.
To sum it up, this study simply does not provide any evidence that abstaining from sex is a better recipe for success than having sex whenever you and your partner feel most comfortable, so don’t be duped by any headlines to the contrary.
[1] Willoughby, B. J., Carroll, J. S., & Busby, D. M. (in press). Differing relationship outcomes when sex happens before, on, or after first dates. The Journal of Sex Research. doi: 10.1080/00224499.2012.714012


Read more: http://www.lehmiller.com/blog/2012/12/6/will-having-sex-on-the-first-date-kill-your-relationship.html#ixzz3NMEr4xUy

Science Says Lasting Relationships Come Down To 2 Basic Traits

Science Says Lasting Relationships Come Down To 2 Basic Traits

Science says lasting relationships come down to—you guessed it—kindness and generosity.
Every day in June, the most popular wedding month of the year, about 13,000 American couples will say “I do,” committing to a lifelong relationship that will be full of friendship, joy, and love that will carry them forward to their final days on this earth.
Except, of course, it doesn’t work out that way for most people.
The majority of marriages fail, either ending in divorce and separation or devolving into bitterness and dysfunction.
Of all the people who get married, only three in ten remain in healthy, happy marriages, as psychologist Ty Tashiro points out in his book "The Science of Happily Ever After," which was published earlier this year.
Social scientists first started studying marriages by observing them in action in the 1970s in response to a crisis: Married couples were divorcing at unprecedented rates. Worried about the impact these divorces would have on the children of the broken marriages, psychologists decided to cast their scientific net on couples, bringing them into the lab to observe them and determine what the ingredients of a healthy, lasting relationship were.
Was each unhappy family unhappy in its own way, as Tolstoy claimed, or did the miserable marriages all share something toxic in common?
Psychologist John Gottman was one of those researchers. For the past four decades, he has studied thousands of couples in a quest to figure out what makes relationships work. I recently had the chance to interview Gottman and his wife Julie, also a psychologist, in New York City. Together, the renowned experts on marital stability run The Gottman Institute, which is devoted to helping couples build and maintain loving, healthy relationships based on scientific studies.
John Gottman began gathering his most critical findings in 1986, when he set up “The Love Lab” with his colleague Robert Levenson at the University of Washington. Gottman and Levenson brought newlyweds into the lab and watched them interact with each other.
With a team of researchers, they hooked the couples up to electrodes and asked the couples to speak about their relationship, like how they met, a major conflict they were facing together, and a positive memory they had. As they spoke, the electrodes measured the subjects' blood flow, heart rates, and how much they sweat they produced. Then the researchers sent the couples home and followed up with them six years later to see if they were still together.
From the data they gathered, Gottman separated the couples into two major groups: the masters and the disasters. The masters were still happily together after six years. The disasters had either broken up or were chronically unhappy in their marriages.
When the researchers analyzed the data they gathered on the couples, they saw clear differences between the masters and disasters. The disasters looked calm during the interviews, but their physiology, measured by the electrodes, told a different story. Their heart rates were quick, their sweat glands were active, and their blood flow was fast. Following thousands of couples longitudinally, Gottman found that the more physiologically active the couples were in the lab, the quicker their relationships deteriorated over time.
But what does physiology have to do with anything? The problem was that the disasters showed all the signs of arousal — of being in fight-or-flight mode — in their relationships. Having a conversation sitting next to their spouse was, to their bodies, like facing off with a saber-toothed tiger.
Even when they were talking about pleasant or mundane facets of their relationships, they were prepared to attack and be attacked. This sent their heart rates soaring and made them more aggressive toward each other. For example, each member of a couple could be talking about how their days had gone, and a highly aroused husband might say to his wife, “Why don’t you start talking about your day. It won’t take you very long.”
The masters, by contrast, showed low physiological arousal. They felt calm and connected together, which translated into warm and affectionate behavior, even when they fought. It’s not that the masters had, by default, a better physiological make-up than the disasters; it’s that masters had created a climate of trust and intimacy that made both of them more emotionally and thus physically comfortable.
Gottman wanted to know more about how the masters created that culture of love and intimacy, and how the disasters squashed it. In a follow-up study in 1990, he designed a lab on the University of Washington campus to look like a beautiful bed and breakfast retreat.
He invited 130 newlywed couples to spend the day at this retreat and watched them as they did what couples normally do on vacation: cook, clean, listen to music, eat, chat, and hang out. And Gottman made a critical discovery in this study — one that gets at the heart of why some relationships thrive while others languish.
Throughout the day, partners would make requests for connection, what Gottman calls “bids.” For example, say that the husband is a bird enthusiast and notices a goldfinch fly across the yard. He might say to his wife, “Look at that beautiful bird outside!” He’s not just commenting on the bird here: he’s requesting a response from his wife — a sign of interest or support — hoping they’ll connect, however momentarily, over the bird.
The wife now has a choice. She can respond by either “turning toward” or “turning away” from her husband, as Gottman puts it. Though the bird-bid might seem minor and silly, it can actually reveal a lot about the health of the relationship. The husband thought the bird was important enough to bring it up in conversation and the question is whether his wife recognizes and respects that.
People who turned toward their partners in the study responded by engaging the bidder, showing interest and support in the bid. Those who didn’t — those who turned away — would not respond or respond minimally and continue doing whatever they were doing, like watching TV or reading the paper. Sometimes they would respond with overt hostility, saying something like, “Stop interrupting me, I’m reading.”
These bidding interactions had profound effects on marital well-being. Couples who had divorced after a six-year follow up had “turn-toward bids” 33 percent of the time. Only three in ten of their bids for emotional connection were met with intimacy. The couples who were still together after six years had “turn-toward bids” 87 percent of the time. Nine times out of ten, they were meeting their partner’s emotional needs.
By observing these types of interactions, Gottman can predict with up to 94 percent certainty whether couples — straight or gay, rich or poor, childless or not — will be broken up, together and unhappy, or together and happy several years later. Much of it comes down to the spirit couples bring to the relationship. Do they bring kindness and generosity; or contempt, criticism, and hostility?
“There’s a habit of mind that the masters have,” Gottman explained in an interview, “which is this: they are scanning social environment for things they can appreciate and say thank you for. They are building this culture of respect and appreciation very purposefully. Disasters are scanning the social environment for partners’ mistakes.”
“It’s not just scanning environment,” chimed in Julie Gottman. “It’s scanning the partner for what the partner is doing right or scanning him for what he’s doing wrong and criticizing versus respecting him and expressing appreciation.”
Contempt, they have found, is the number one factor that tears couples apart. People who are focused on criticizing their partners miss a whopping 50 percent of positive things their partners are doing and they see negativity when it’s not there.
People who give their partner the cold shoulder — deliberately ignoring the partner or responding minimally — damage the relationship by making their partner feel worthless and invisible, as if they’re not there, not valued. And people who treat their partners with contempt and criticize them not only kill the love in the relationship, but they also kill their partner's ability to fight off viruses and cancers. Being mean is the death knell of relationships.
Kindness, on the other hand, glues couples together. Research independent from theirs has shown that kindness (along with emotional stability) is the most important predictor of satisfaction and stability in a marriage. Kindness makes each partner feel cared for, understood, and validated—feel loved. “My bounty is as boundless as the sea,” says Shakespeare’s Juliet. “My love as deep; the more I give to thee, / The more I have, for both are infinite.” That’s how kindness works too: there’s a great deal of evidence showing the more someone receives or witnesses kindness, the more they will be kind themselves, which leads to upward spirals of love and generosity in a relationship.
There are two ways to think about kindness. You can think about it as a fixed trait: either you have it or you don’t. Or you could think of kindness as a muscle. In some people, that muscle is naturally stronger than in others, but it can grow stronger in everyone with exercise. Masters tend to think about kindness as a muscle. They know that they have to exercise it to keep it in shape. They know, in other words, that a good relationship requires sustained hard work.
“If your partner expresses a need,” explained Julie Gottman, “and you are tired, stressed, or distracted, then the generous spirit comes in when a partner makes a bid, and you still turn toward your partner.”
In that moment, the easy response may be to turn away from your partner and focus on your iPad or your book or the television, to mumble “Uh huh” and move on with your life, but neglecting small moments of emotional connection will slowly wear away at your relationship. Neglect creates distance between partners and breeds resentment in the one who is being ignored.
The hardest time to practice kindness is, of course, during a fight—but this is also the most important time to be kind. Letting contempt and aggression spiral out of control during a conflict can inflict irrevocable damage on a relationship.
“Kindness doesn’t mean that we don’t express our anger,” Julie Gottman explained, “but the kindness informs how we choose to express the anger. You can throw spears at your partner. Or you can explain why you’re hurt and angry, and that’s the kinder path.”
John Gottman elaborated on those spears: “Disasters will say things differently in a fight. Disasters will say ‘You’re late. What’s wrong with you? You’re just like your mom.’ Masters will say ‘I feel bad for picking on you about your lateness, and I know it’s not your fault, but it’s really annoying that you’re late again.’”
For the hundreds of thousands of couples getting married each June — and for the millions of couples currently together, married or not — the lesson from the research is clear: If you want to have a stable, healthy relationship, exercise kindness early and often.
When people think about practicing kindness, they often think about small acts of generosity, like buying each other little gifts or giving one another back rubs every now and then. While those are great examples of generosity, kindness can also be built into the very backbone of a relationship through the way partners interact with each other on a day-to-day basis, whether or not there are back rubs and chocolates involved.
One way to practice kindness is by being generous about your partner’s intentions. From the research of the Gottmans, we know that disasters see negativity in their relationship even when it is not there. An angry wife may assume, for example, that when her husband left the toilet seat up, he was deliberately trying to annoy her. But he may have just absent-mindedly forgotten to put the seat down.
Or say a wife is running late to dinner (again), and the husband assumes that she doesn’t value him enough to show up to their date on time after he took the trouble to make a reservation and leave work early so that they could spend a romantic evening together. But it turns out that the wife was running late because she stopped by a store to pick him up a gift for their special night out.
Imagine her joining him for dinner, excited to deliver her gift, only to realize that he’s in a sour mood because he misinterpreted what was motivating her behavior. The ability to interpret your partner’s actions and intentions charitably can soften the sharp edge of conflict.
“Even in relationships where people are frustrated, it’s almost always the case that there are positive things going on and people trying to do the right thing,” psychologist Ty Tashiro told me. “A lot of times, a partner is trying to do the right thing even if it’s executed poorly. So appreciate the intent.”
Another powerful kindness strategy revolves around shared joy. One of the telltale signs of the disaster couples Gottman studied was their inability to connect over each other’s good news. When one person in the relationship shared the good news of, say, a promotion at work with excitement, the other would respond with wooden disinterest by checking his watch or shutting the conversation down with a comment like, “That’s nice.”
We’ve all heard that partners should be there for each other when the going gets rough. But research shows that being there for each other when things go right is actually more important for relationship quality. How someone responds to a partner’s good news can have dramatic consequences for the relationship.
Super Seniors coupleREUTERS/Michelle McLoughlin
In one study from 2006, psychological researcher Shelly Gable and her colleagues brought young adult couples into the lab to discuss recent positive events from their lives. They psychologists wanted to know how partners would respond to each other’s good news. They found that, in general, couples responded to each other’s good news in four different ways that they called: passive destructiveactive destructivepassive constructive, and active constructive.
Let’s say that one partner had recently received the excellent news that she got into medical school. She would say something like “I got into my top choice med school!”
If her partner responded in a passive destructive manner, he would ignore the event. For example, he might say something like: “You wouldn’t believe the great news I got yesterday! I won a free t-shirt!”
If her partner responded in a passive constructive way, he would acknowledge the good news, but in a half-hearted, understated way. A typical passive constructive response is saying “That’s great, babe” as he texts his buddy on his phone.
In the third kind of response, active destructive, the partner would diminish the good news his partner just got: “Are you sure you can handle all the studying? And what about the cost? Med school is so expensive!”
Finally, there’s active constructive responding. If her partner responded in this way, he stopped what he was doing and engaged wholeheartedly with her: “That’s great! Congratulations! When did you find out? Did they call you? What classes will you take first semester?”
Among the four response styles, active constructive responding is the kindest. While the other response styles are joy-killers, active constructive responding allows the partner to savor her joy and gives the couple an opportunity to bond over the good news. In the parlance of the Gottmans, active constructive responding is a way of “turning toward” your partners bid (sharing the good news) rather than “turning away” from it.
Active constructive responding is critical for healthy relationships. In the 2006 study, Gable and her colleagues followed up with the couples two months later to see if they were still together. The psychologists found that the only difference between the couples who were together and those who broke up was active constructive responding. Those who showed genuine interest in their partner’s joys were more likely to be together. In an earlier study, Gable found that active constructive responding was also associated with higher relationship quality and more intimacy between partners. 
There are many reasons why relationships fail, but if you look at what drives the deterioration of many relationships, it’s often a breakdown of kindness. As the normal stresses of a life together pile up—with children, career, friend, in-laws, and other distractions crowding out the time for romance and intimacy—couples may put less effort into their relationship and let the petty grievances they hold against one another tear them apart.
In most marriages, levels of satisfaction drop dramatically within the first few years together. But among couples who not only endure, but live happily together for years and years, the spirit of kindness and generosity guides them forward.



Read more: http://www.theatlantic.com/health/archive/2014/06/happily-ever-after/372573/#ixzz3NMA235iC

10 Things You Should Know About Sexual Attraction

10 Things You Should Know About Sexual Attraction

RTR3XDJGSource: REUTERS/Vincent West
What is it that determines who we are sexually attracted to? This is a surprisingly complex question to answer because attractiveness appears to depend upon a number of factors.
Some of these are biological, others are psychological, and yet others have to do with our social environments. Below are ten of the most interesting findings scientists have documented when it comes to attraction.
1. We tend to be attracted to people who look like us. For instance, in one study, researchers asked heterosexual men and women to rate the attractiveness of several faces [1]. Included among the photos was a picture of one’s own face that had been digitally morphed into the other sex. Participants found this morphed face to be more attractive than all of the others!
2. This may sound creepy to some of you, but we also seem to be attracted to people who remind us of our parents. For example, research has found that people born to older parents tend to be attracted to older partners as adults.
3. If you’re already physiologically aroused (e.g., from having just exercised) and you meet someone new, you’re more likely to develop an attraction to that person. Why? You may mistakenly attribute the source of your elevated heartbeat to the stranger instead of the true source of your arousal. Learn more about the role of arousal in attraction here.   
4. “Beer goggles” really are a thing. Research has found that the drunker people get, the higher the attractiveness ratings they give to strangers. Alcohol also changes how attractive we perceive ourselves. You can learn more about the science of beer goggles here.
5. Playing hard to get seems to work—at least if you’re looking for a long-term relationship. All else equal, less available people are seen as more desirable romantic prospects. However, if you’re looking for casual sex, playing hard to get might backfire.
6. When it comes to pick-up lines, both men and women prefer it when people open with a simply “hi” or “hello,” or lead with an innocuous question (e.g., “Do you want to dance?”). Cutesy and crude pick-up lines (e.g., “Hey, baby. What’s your sign?” or "Do you wash your pants in Windex? I can really see myself in them!") tend to be seen as pretty undesirable. For more examples of good and bad pick-up lines according to science, see here.
7. Attraction is a multi-sensory process. Who we’re attracted to depends not just on how another person looks, but also how they smell, how their mouth tastes, and so on. Check out this short video for a closer look at the role the senses play in attraction.
8. The things that heterosexual women find attractive in men vary across the menstrual cycle. Specifically, when women are at peak fertility, they tend to be attracted to “manlier” men (e.g., muscular guys with deep voices). Click here to learn more.
9. Heterosexual men tend to find women wearing red clothing more attractive than women wearing any other color [2]. Why? Some theorize that men have evolved a tendency to become aroused by this color because women’s bodies naturally become red/pink during sexual arousal (e.g., many women experience a “sex flush” or reddish rash that appears primarily on the chest during arousal). A recent study suggests that women may subconsciously capitalize on this by dressing in red when they are most fertile.
10. Our patterns of sexual attraction appear to change seasonally. For instance, heterosexual men report greater attraction to women’s bodies and breasts in the winter months than they do in the summer months. I know that sounds counterintuitive, but it may be because skin is more of a novelty in the winter when everyone is constantly bundled up. Learn more about this research here.
[1] Penton-Voak, I. S., Perrett, D. I., & Peirce, J. W. (1999). Computer graphic studies of the role of facial similarity in judgements of attractiveness. Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues18, 104-117.
[2] Elliot, A.J., & Niesta, D. (2008). Romantic red: Red enhances men’s attraction to women. Journal of Personality and Social Psychology, 95, 1150-1164.


Read more: http://www.lehmiller.com/blog/2014/8/7/10-mesmerizing-facts-about-sexual-attraction#ixzz3NM8s7onU