Customer Avatar Checklist -- Emotional Hot Buttons

* I found a few blogs... mostly from URJ... One posting appears to be from a Professor of Bible, another from a Rabbi whom I met through her daughter... a URJ posting about how they are losing 80% of the Bar Mitzvah kids by the end of high school.
* Read book reviews on Amazon regarding "competing" products, explore further.
* Found a book on Amazon by Bar Mitzvah teachers
* Found an article in the NYT (which I had already read, but I didn't see the reactions)
* I discovered that my competition lives at "bar mitzvah lessons" (google search)

Niche Research and Selection Checklist -- 3 Questions

* Continue research until you meet the minimum criteria AND the answer to all of these questions is "YES":
- Is my prospective customer emotionally driven to find a solution, solve a problem, or get a specific benefit that I offer?
YES
- Is my prospective customer so motivated that they've begun pro-actively seeking to solve their challenge?
YES
- Does my prospective customer have few or no perceived options?
YES

Niche Research and Selection Checklist -- Forums

BAR/BAT MITZVAH: Party Planning
There's a lot of new thinking out there. Let's not talk about what bar/bat mitzvahs HAVE BEEN; let's talk about what they COULD BE!
» Moderator: MitzvahChic Admin 394 1363 November 13th, 2010, 6:28am
by Graffiti_Zone
BAR/BAT MITZVAH: Family and Friend Issues
We all know that if the party's the soup, it's the people who spice it up -- for good and bad. Let's vent and problem-solve the people issues.
» Moderators: MitzvahChic Admin, -1 46 201 September 19th, 2010, 9:22am
by schneiders
BAR/BAT MITZVAH: Religious & Synagogue Issues
How much Hebrew is enough? How do you know if your child really can't do it? How do you get the synagogue to work with you on a range of issues? Let's tawk!
» Moderators: MitzvahChic Admin, -1 44 172 September 21st, 2009, 9:08pm
by NYmom

Niche Research and Selection Checklist -- Strong Interest

Alexa.com

Register Login Help
HomeSite ToolsTop SitesSite InfoWhat's HotToolbar
Search Advanced Search
Related Searches: bar mitzvah invitations, werewolf bar mitzvah, mazel tov, barmitzva, bar mitzvah gifts
Search Analytics for bar mitzvah QCI 59 out of 100 - Moderate Query Popularity 36 out of 100 - Moderate
Search Results for bar mitzvahDisplaying 1 to 10 out of 341 sites.
Sponsored LinksBar Mitzvah Preparation
Personalized Torah Tutoring. Reading, prayer & speech help.
torahtutors.org
Bat/Bar Centerpieces
Party favor and centerpiece combo Incredibly Unique & Affordable
www.wanderfuls.com
Bat Mitzvah in Israel
Hassle Free Production Trusted, Professional and Dedicated
www.simchamaker.com
My Bar Mitzvah
Rank:1,242,605Category: Kids and Teens > People and Society Keywords: bar bat mitzvah, bar mitzvah cards, bar/bat mitzvah, bar mitzvah speeches
Bar Mitzvah Find It
Rank:3,187,430Category: Society > Religion and Spirituality Keywords: bar mitzvah invitations, bar mitzvah party planning, bar mitzvah party, bar bat mitzvah
Bar Mitzvah Party Planning
Rank:2,336,184Category: Regional > North America Keywords: bar mitzvah dj, bar mitzvah party planning, bar mitzvah party, bar mitzvah locations long island
Bar Mitzvah Gift
Rank:9,538,152Category: Society > Religion and Spirituality Keywords: bar mitzvah gift, bar mitzvah gifts, bar-mitzvah, personalized bar mitzvah gifts
Réalisez Vos Rêves Avec Francky Perez
Keywords: dj bar mitzvah, bar mitzvah animation, orchestre bar mitzvah, bar mitzvah dj
Bar Mitzvah in Israel
Rank:15,562,238Category: Society > Religion and Spirituality Keywords: "bar mitzvah", bar-mitzvah, online bar mitzvah tutor
Invitation Consultants
Rank:74,120Category: Shopping > Weddings Keywords: bar mitzvah invitations, bar bat mitzvah, bat mitzvah invitations, bar mitzvah invitations, bat mitzvah
MitzvahChic
Rank:1,901,170Category: Society > Religion and Spirituality Keywords: bar bat mitzvah, bar mitzvah party planning, bar mitzvah invitation wording, bar bat mitzvah planning
:: Bar Mitzvah Disco :
Rank:10,517,601
B'nai Mitzvah Guide Magazine
Rank:1,555,269Category: Society > Religion and Spirituality Keywords: bar mitzvah locations long island, bar bat mitzvah ideas, bar bat mitzvah, bar mitzvah party planning

Sponsored LinksBar & Bat Mitzvah Favors
Sweet Kosher Keepsake For Guests! Wrapped Hershey Bars from $1.30 ea
www.babybar.com
Queries related to bar mitzvah
seolinuxhaitisherlock holmesrssavatarnarutolosttwitter
Next
Sponsored Links
Boston Bar Mitzvah
Elegant Luxury Hotel With Event
Space for 350 Guests. Kosher Menus.
www.hotelmarlowe.com
Event Temps
Wait Staff Bartenders Cooks & More
Good Help is Easy to Find!
www.eventtemps.net
Ben & Jerry's Sundaes
Let us serve Ben & Jerry's Sundaes
at your Bat Mitzvah!
www.benjerry.com/natick
Bar Mitzvah Gift
A ceramic Bar Mitzvah certificate
Order directly from the artist!
barmitzvahgift.com
Bat Mitzvah Chocolate
Special Limited Time Holiday Offer:
$5 Flat Rate Shipping. Order Now!
lakechamplainchocolates.com
Bat & Bar Mitzvah Gifts
Custom made jewelery
The perfect judaica gift
www.israelblessing.com
Categories for bar mitzvah
Kids and Teens > People and Society > Religion and Spirituality > Judaism
More



Company
About
Jobs
Advertise on Alexa
Help
Help System
Tour
Alexa Tools for Site Owners
Get a Site Audit for your site
Edit your site listing
Related Services
Sell on Amazon
Free Website Content
Amazon Web Services
Download the Alexa Toolbar!
Privacy Policy | Terms of Use
© Alexa Internet, Inc.

Niche Research and Selection Checklist -- Strong Interest

* Evidence of Strong Interest, activity and indication of commercial interest found at:
- Google Insights - www.google.com/insights/search/

Compare by Search terms Filter
Search terms
Locations
Time Ranges
Tip: Use a comma as shorthand to add comparison items. (tennis, squash)
•
+ Add search term





Web Search Interest: bar mitzvah
Worldwide, 2004 - present
Categories: Shopping (50-75%), Lifestyles (10-25%), Entertainment (0-10%), Local (0-10%) , more...
Totals
bar mitzvah
57
Interest over time News headlines Forecast
Learn what these numbers mean

* Forecast values are based exclusively on the extrapolation of past values. Learn more
Embed this chart
See worldwide top rising searches by clearing the search terms
A
More on the IPO as a Tech Start-Up's Bar Mitzvah
B
World War II veteran, 91, celebrates bar mitzvah
C
Bar mitzvah hit by stray wedding shots
D
When a bar mitzvah is a mitzva
E
Countdown to the Bar Mitzvah (and This Week's Parsha)
F
The Shame Of Israel: Son of Rahm's Tight Security Bar Mitzvah
G
SAfrican judge says he won't attend bar mitzvah
Regional interest
Region City
1. United States
100
2. Israel
62
3. Canada
58
4. South Africa
44
5. United Kingdom
44
6. Australia
39
7. France
19
8. Ireland
19
9. New Zealand
18
10. Sweden
18

View change over time
Search terms
Top searches
1. jewish bar mitzvah
100
2. bar bat mitzvah
95
3. bat mitzvah
95
4. werewolf
70
5. werewolf bar mitzvah
70
6. bar mitzvah invitations
70
7. bar mitzvah party
65
8. bar mitzvah gifts
65
9. bar mitzvah gift
45
10. barmitzvah
30
Embed this table
Rising searches
1. bar mitzvah dance Breakout
2. bar mitzvah wikipedia Breakout
3. werewolf Breakout
4. werewolf bar mitzvah Breakout
5. bar mitzvah dresses +100%
6. bar mitzvah video +80%
7. bar mitzvah money +70%
8. bar mitzvah boys +50%
9. bar mitzvah age +40%
10. bar mitzvah ideas +40%
Embed this table

Niche Research and Selection Checklist -- Google Trends

* Google Trends shows searches are trending upwards (Guideline at least 1.0 score)

Tip: Use commas to compare multiple search terms.
Searches Websites
Scale is based on the average worldwide traffic of bar mitzvah in all years. Learn more
bar mitzvah
1.00

Rank by
Franco gets bar mitzvah at Hasty Pudding roast
Associated Press - Feb 14 2009
Convict stages son's bar mitzvah in NYC jail
Seattle Post Intelligencer - Jun 11 2009
NY jails official resigns after bar mitzvah report
Associated Press - Jun 16 2009
Jewish champion hoping to fight at Yankee Stadium _ unless a bar mitzvah intervenes
Los Angeles Times - Feb 16 2010
SAfrican judge says he won't attend bar mitzvah
Washington Post - Apr 17 2010
The Shame Of Israel: Son of Rahm's Tight Security Bar Mitzvah
Huffington Post - May 27 2010
More news results »
Regions
1. United States
2. Israel
3. Canada
4. United Kingdom
5. Australia
6. France
7. Brazil
8. Italy
9. Germany
Cities
1. New York, NY, USA
2. Miami, FL, USA
3. Reston, VA, USA
4. Boston, MA, USA
5. Philadelphia, PA, USA
6. Irvine, CA, USA
7. Washington, DC, USA
8. Los Angeles, CA, USA
9. Chicago, IL, USA
10. Toronto, Canada
Languages
1. English
2. Swedish
3. French
4. Portuguese
5. Italian
6. Spanish
7. German

The Steps 1 & 2 -- Action Coaching Club

Step 1: Research/Select a Niche
* Research the market -- find Who's already looking (see Niche Research and selection checklist)
* Select a niche -- identify what need you will fill
* Identify the top 10 positive and negative emotional hot buttons
* Create a customer avatar (see customer avatar checklist)

Step 2: test the Niche
* Create an elevator Pitch (see elevator pitch checklist)
* Create conversion story (see conversion story checklist)
* Design a powerful name/title (see product/concept naming checklist)
* Create (or acquire) free line content (i.e. 3-mistakes report) (see Free Line Content checklist)
* Get basic web tools (e.g. domain, hosting, auto-responder, paypal, analytics) (see Website Presence Checklist)
* Put a simple list-building mini-site(s) or blog online (see Niche testing checklist)
* Create a follow up auto-responder sequence
* Drive as much traffic as you can as afford as quickly as possible
* Make offers for your or your affiliate's products
* Do coaching for market research (see Coaching for Market Research Checklist)
* If, after 1,000 visits you do not have a list of 50-200 people, and do not have at least one sale, reconsider or drop niche.
* If you see progress through "The Gates" keep testing

Action Coaching Checklist -- The Gates

Last night I was on the inaugural call of the Action Coaching Club. I found that it felt more focused than the previous Ignition trainings. The PDF guidebook is a great resource. It would be even better if it were available in word (rich-text-format) and html (hyperlinked between sections). While the content is excellent, I found it difficult to find where I need to start because it is not in chronological order rather in a recursive-top-down organization. So, I may type some of it as I progress to figure out where I am.

The Gates:
* The Market is Viable
* You are able to reach people and bring them to your website
* People who visit your website join your list
* People on your list are buying products and services
* Customers buy more products, more expensive products, more often
* Others market and sell your products
* Everything is automated, scalable

I mentioned on the call that I'm developing an educational software product. Until the product is ready, I do not have something concrete to sell without spending time that will divert me from getting the product to market. We will explore together whether the above Gates can apply in such a situation.