* I found a few blogs... mostly from URJ... One posting appears to be from a Professor of Bible, another from a Rabbi whom I met through her daughter... a URJ posting about how they are losing 80% of the Bar Mitzvah kids by the end of high school.
* Read book reviews on Amazon regarding "competing" products, explore further.
* Found a book on Amazon by Bar Mitzvah teachers
* Found an article in the NYT (which I had already read, but I didn't see the reactions)
* I discovered that my competition lives at "bar mitzvah lessons" (google search)